What’s the big deal about content, anyway?

Well, to start, lots of things! Content is your way of communicating your message to the potential clients that land on your email list, website, or social media pages. Content gives you the opportunity to perfectly blend together your expertise with your offerings, showing an inside peek into the business you’ve created.

What’s so hard about creating content?

What becomes so hard about creating content is consistency. It’s easy to post every now and then when you think about it, but are you posting consistently? Will people come to your page and see a new post, or will they see a post from months before?

Content can come from an idea in your head or an experience you have. Maybe you think of something so perfect to share and scribble it down somewhere only to forget later on what it even meant. While it’s great to share things in the moment, coming up with a consistent plan is key to giving your potential clients what they want to know. It’s key to establishing relationships with people who are visiting your page on various days, not just the days there are fresh content.

I can just do it myself…right?

Of course you can. We could all make content. The problem is…it’s not always either A) a skill we have, or B) a priority.

As a business owner, focusing on your business is your priority. Often times, content can get pushed to the side. Even with the best intentions, it’s tough to keep up with. Trust me, I get it. While making content that shines for my clients is one of my favorite things to do, I can often forget to do it myself. After all, it’s hard to talk about ourselves and keep coming up with new, fresh ideas about our own business!

Here’s where I come in.

I’m here to help. As a copywriter, I’ll work with you on an as-needed basis to create content that shares the message of your business in a way that is accurate and engaging. We come up with a plan of action that will carry your business to new levels as you start to share more and more with interested parties.

I take content creation off your plate and instead give you the freedom to focus on your business while being able to rest assured knowing I’m cranking out content that speaks to your ideal clients. From weekly newsletters and blog posts to social media content, let’s talk about how we can work together.

Let’s chat!

Send me a message HERE and I’ll get back to you as soon as I can. We’ll set up a time for a free and no-pressure introductory call to talk all things business and all things content.

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