“Vision is the art of seeing what is invisible to others.” – Jonathan Swift
When I saw this quote after googling “inspirational quotes about business,” I was hooked. I had an “ah-ha” moment. As I’ve been looking for that special edge, that thing that makes me and my business different, here it was.
What makes me different: I have the ability to see your vision in the same way that you do.
It’s not invisible to me. I don’t wonder “why” you’re doing what you do or what “umph” is behind each aspect of your business. Because I get to know you before work even begins.
When I begin working with a new client, my first conversation sets them up to expect some effort on their part in the beginning. The thing is, the effort is only on the front-end. After we get this part out of the way, the rest is that clean, smooth sailing they’ve been dreaming about.
Before we begin…
We’ve got to get deep. This is your opportunity to share your business and open up your heart for my creative brain to receive it. It’s during this process of finding your vision and your voice that I get to know you, your background, and all the details of your business (not the finances, that part you can leave up to your accountant!). I get to know the motivating factors behind what you do, the things that separate you from others, and the goals and vision you’ve set for your future.
In order to create content that is in your voice, I first need to know your vision.
While your vision might be invisible to the rest of the world, it’s evident (and prevalent) in your own world. It’s what keeps you going through those late nights, what reminds you why you started in the first place, and what propels you towards meeting those goals you set.
As your copywriter, it’s my job to put your vision into words. It’s my job to delicately entangle it into your messaging so that your potential clients or customers don’t have to wonder about your “why.” Writing in this way works to connect with others in a way that goes beyond typical sales copy. It utilizes human connection to create messaging that shares your vision out loud.
While others may not see your vision, you can. And so can I.
If you’d like to talk more about what this looks like and how I use your “why” to create connection-driving content for you, drop a line. Let’s find a time to get on the phone and talk through your business and your individual needs.
It’s time to share your story.
It’s time to realize the importance of your vision.
It’s time to give others a chance to see it, too.
I’m excited to talk with you and help you see yourself and your vision in a new light!
Until next time,