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Bringing Your Vision to Life

“Vision is the art of seeing what is invisible to others.” – Jonathan Swift

When I saw this quote after googling “inspirational quotes about business,” I was hooked. I had an “ah-ha” moment. As I’ve been looking for that special edge, that thing that makes me and my business different, here it was.

What makes me different: I have the ability to see your vision in the same way that you do.

It’s not invisible to me. I don’t wonder “why” you’re doing what you do or what “umph” is behind each aspect of your business. Because I get to know you before work even begins.

When I begin working with a new client, my first conversation sets them up to expect some effort on their part in the beginning. The thing is, the effort is only on the front-end. After we get this part out of the way, the rest is that clean, smooth sailing they’ve been dreaming about.

Before we begin…

We’ve got to get deep. This is your opportunity to share your business and open up your heart for my creative brain to receive it. It’s during this process of finding your vision and your voice that I get to know you, your background, and all the details of your business (not the finances, that part you can leave up to your accountant!). I get to know the motivating factors behind what you do, the things that separate you from others, and the goals and vision you’ve set for your future.

In order to create content that is in your voice, I first need to know your vision.

While your vision might be invisible to the rest of the world, it’s evident (and prevalent) in your own world. It’s what keeps you going through those late nights, what reminds you why you started in the first place, and what propels you towards meeting those goals you set.

As your copywriter, it’s my job to put your vision into words. It’s my job to delicately entangle it into your messaging so that your potential clients or customers don’t have to wonder about your “why.” Writing in this way works to connect with others in a way that goes beyond typical sales copy. It utilizes human connection to create messaging that shares your vision out loud.

While others may not see your vision, you can. And so can I.

If you’d like to talk more about what this looks like and how I use your “why” to create connection-driving content for you, drop a line. Let’s find a time to get on the phone and talk through your business and your individual needs.

It’s time to share your story.

It’s time to realize the importance of your vision.

It’s time to give others a chance to see it, too.

I’m excited to talk with you and help you see yourself and your vision in a new light!

Until next time,

Caroline

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The Art of Copywriting and Human Connection

Hi, all! After being out of the country for almost four weeks total spanning across May and June, I’m officially back and ready to go. While my intended blog post for this week was going to be on my travels, I stumbled across something I thought was worthy of making that wait until next week.

In an effort to continue to grow both personally and professionally, I’m always open to challenges led by seasoned professionals. This week, I’m participating in a challenge through Dana Malstaff called “Building Authority.” Today, day one, we were challenged to come up with an opinion about our industry and share it on social media. While I could do that, I thought, “why not share it in a blog post, too?”

My opinion isn’t one that’s controversial or polarizing. Maybe it’s the Psychology minor in me just always looking for something more out of the ordinary. Who knows! Here goes…

My opinion: I believe that connection is essential for humans and that it should be considered when creating written content for a business.

In other words: We all long for connections. Whether it’s a business connection to secure our next job (when they said, “you get jobs by talking to people,” they meant it!) or a personal connection to start a new relationship, it’s a natural thing to want to connect with others.

Think about that excitement when you first meet a new potential friend and learn they share your love of something unique. Maybe it’s a bad reality TV show (I’ve found some friends through Monday night Bachelorette watching sessions), a favorite local restaurant, or a love of dogs. Or maybe it’s something deeper. Maybe it’s the fact that you both dealt with an issue that could have changed the projection of your life. Maybe you’ve both been hurt by the same thing, struggled through the same season, or fought the same battle.

The thrill of connection.

We love teams. Just take a look on social media during Football season (or any sports season) at the people with their faces painted drinking way too much Natty light in a parking lot. Who can blame them? They’ve found their team, and they’ve found the other supporters who can be their “tribe.”

As humans, we love identifying with people who “get it.” We love the ease of conversation that flows, the feeling of your figurative “walls” dropping down, and the excitement of a new connection. Why should it be any different as a business owner?

I think what’s missing in the world of copywriting is the art of human connection. We can be so focused on sharing knowledge and credentials, because that’s what we assume people want. We get bogged down by changing our narrative or rewriting something a trillion times (okay, maybe a dramatization), always questioning if someone will really care.

Will everyone care? Definitely not. But that’s not what I’m worried about when it comes to copywriting. What I want to focus on is if the right people will care?

The art of human connection shouldn’t be disassociated with copywriting. While of course, your ultimate goal is to have a profit off of your product, service, or company, don’t forget to first make those connections. Don’t forget to focus on putting consistent content out into the world that is attractive, welcoming, and captivating to your right audience.

Cultivate connection.

In the digital world we live in, we’ve lost the ability for many connections. Don’t let your website, your social media, your newsletters, your blogs, whatever it is, do the same. Harness them to create connection…to cultivate connection.

After all, even if someone isn’t your client or buyer right away, your name will be the first to come to their mind when they’re in the market. Why? Because of the connection you’ve created through the content you shared. Because of your vulnerability, your truths, and your story.

I’d be honored to be your partner in this. Get in touch today so WE can connect and talk about the opportunities for your business to be seen, be noticed, and be worthy of connection.

We’re all fans of connection, whether we want to admit it or not. Let what you share connect to those you intend it to and show the side of you that is authentic and true. The right people will follow.

Until next time,

Caroline

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The “People Part” of Being a Service Provider

Yesterday, I had a dentist appointment. Though it was just a regular cleaning and check-up, few things about going to the dentist make me look forward to it. As a kid, I always hated the dentist. Every time I would go there something would be wrong and the next thing I knew, I’d find myself back in the chair with a drill in my mouth. Not exactly something to be excited about.

Anyway, the dentist I’m going to now had been great. As I moved to my new city a few years ago, I had to find a new dentist. I went with one people recommended on a local Facebook group without a second thought. In fact, after having a good experience there, I found myself recommending them to multiple people without even thinking about it.

It wasn’t until my appointment yesterday that I realized why. After all, recommending a dentist (or anyone/anywhere that isn’t necessarily FUN) comes with a little bit of risk. What if they have a terrible experience? What if the staff they encounter are unkind to them? What if they feel like it’s hard to find?

The Appointment

These thoughts were settled as soon as I walked in the door. I was greeted by a friendly receptionist. I was called back on time. All things were going well. When I went back with my hygienist, I realized why I had been recommending people to them. It was the “people part” of the service. It wasn’t the work they do, how clean my teeth felt after I left, or the cost of the services.

I liked this dentist, and it was because of the people that make up their team. My hygienist not only remembered me, but she remembered the things we had talked about six months ago. She asked me about my trip to London (which I went on in June). She showed general care in getting to know me, even while just doing the job she does to many others every day.

The “People Part”

I think that sometimes we forget about this aspect of business in our service-providing businesses. I think we forget about the “people part.” Since I’m not sure if there’s an actual name for what I’m talking about, I’m just going to call it that. We can be so focused on the service we provide, the price we provide it at, and what we deliver that we forget the reason why we’re doing what we’re doing: for the PEOPLE.

This experience, and the fact that I was so quick to recommend a dentist when friends asked, got me thinking. Am I creating that type of positive interaction with my clients (or potential clients)? Am I remembering details that help me build relationships? Am I focusing on the “people part” of my business enough?

These are the types of things that would make me a name people refer to others off the top of their head, without even thinking. Am I creating a people-focused business that makes this possible?

So…I pose this question to you.

Except oriented around copy. Because, after all, copywriting is my specialty.

Is your COPY focusing on the “people part?” Are you sharing things that make people connect to you as a human more than anything? Is your copy fostering an environment where people feel welcome?

In the age we live in where everything is online unlike going into a dentist’s office every six months, this is more important than ever. It’s easy to trick ourselves into thinking that once we get someone on the phone, we’ll sell our service. But the reality is that the relationship, and the potential sale, start far before that.

Just a little something for you to consider on your Thursday.

Want to talk about ways to turn your copy around? Ready to come up with a game plan to appeal to that dream client you’ve been thinking about? I’m your girl. Get in touch today and let’s set up a time to talk about it.

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The Behind-The-Scenes Hero of Line Writing Co.

Today marks two years of being married to my other half. These past two years have been full of wins, challenges, and adventures. Within this past year, we’ve been to nine weddings, traveled abroad to London, and enjoyed multiple weekend trips to see friends and family. In the majority of our time, we’ve cooked new meals, spent a little too much time in front of a screen (his screen of choice being the computer, mine being the TV), and walked our dog-child together. It’s been a year full of busy, a year full of new opportunities, and a year full of new obstacles to tackle together.

When we got married, I wanted to work in the non-profit field. In fact, I genuinely had no inkling that I’d ever want to start my own business, yet alone before our first year of marriage was even over. Bryce didn’t marry a business owner. He didn’t sign up for this. But he’s been my biggest fan, my biggest supporter, and my most handsome team member ever since. When I listened to a podcast interview I did a few weeks back, I was shocked to hear that I didn’t mention him as much as I felt I should have. Not because he ever asks me to mention him, or because he does what he does for recognition, but because I was so disappointed that I didn’t thank the person who has supported me the most since this business’ inception in February 2018.

Today, on our anniversary, this one is for Bryce.

In the past year, Bryce has taken on the role of accountant, researching small business taxes, setting them up, and holding me accountable. When I say he knows his stuff, I mean it. I’m continually impressed by his ability to learn new things, his love of figuring numbers out, and his (extremely patient and grace-filled) demeanor towards me as I stumble through this part of business. He’s taken on the role of encourager on those days where I question what I’m doing, sometimes with (lots of) tears involved. He’s taken on the role of cheerleader at the drop of a hat when I interrupt his work day with a frantic call to share a success I had.

More than anything, he’s taken on the role of supporter as he stands as the backbone of our little family. He’s a provider, a patient listening ear, and most importantly, a best friend. While I don’t think I say “thank you” out loud nearly enough, I feel it each and every day. From the bottom of my heart, I know I wouldn’t be where I am without him. I know Line Writing Co. wouldn’t still exist without him.

As we celebrate our two year anniversary today, I wanted to share this personal post in honor of my favorite dude. We’re the perfect story of opposites attract – a creative, emotional girl meets a logical, grounded guy. On our first date (now almost 5 years ago), Bryce told me the next person he dated was going to be the one he married. I’m glad that was me…even if that’s NOT the best thing to say on a first date!

As you all support my business, I thank you for supporting my family. You’re supporting a business that is run out of love and with a lot of heart. Happy Anniversary to us, Bryce.

Until next time,

Caroline

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An Open Letter to College Freshmen

Happy Monday, everyone! Today’s blog is a little different than normal. It’s more personal and reflective. It’s meant to be shared. If you know a college freshmen or the parent of one, I’d love for you to pass it on.

Dear College Freshmen,

This morning, Facebook alerted me that 7 years ago today, I became friends (Facebook friends, that is) with my now husband. We met the first day of Welcome Week, right after we had moved into our dorm. While it wasn’t a love at first sight story, I started reminiscing. No, this isn’t a story about us. This is a story about YOU and the things that lie ahead…if you want them to.

Other photos that popped up were of my dorm room decorations and my first roommate, whose wedding I was in last Fall, 6 years later. Sometimes, Facebook memories make me cringe. Other times, they make me uber nostalgic, realizing that some of the easiest and most fun days of my life have come and gone.

While I fully believe there are amazing days ahead, college is such a unique time of growth. It’s also a time of ease. You’ve got hot meals just a short walk away, housing away from your parents for the first time, can wear T-shirts every day of your life, and access to a world of possibilities. I hope you’ll make the most of it.

Go outside of your comfort zone

Don’t write off a person as a potential connection because they’re different than you are. Take that class that sounds interesting even if you’re worried you’ll fail. Share the unique things about you without fear of judgment. Pursue the passions you have without fear of not being accepted. Try a new club or organization. Challenge yourself to do one thing each day that makes you a little uncomfortable…even if that’s trying that new dining hall “special.”

Get yourself out of the imaginary box you’ve created. Just because you think you’ll study one thing doesn’t mean you have to. Just because you’ve always said you want to pursue a certain career doesn’t mean you have to. Get rid of the “should” and “supposed to.” Embrace the unknown. Enjoy the adventure that it takes to get there.

Practice gentleness.

Everyone is dealing with something. Maybe your roommate seems standoffish, but in reality they’re homesick. Maybe your professor seems cruel, but in reality they’re trying to find their way, too. Maybe your parents keep calling you every day, but in reality, they’re missing you. Give a hug to your roommate, a “thank you” to your professor (also, showing up at their office hours when you need help can go far), and for goodness sake, answer your phone when your parents call. You’ll find yourself calling THEM by the time you’re a Junior or Senior, trust me.

Practice gentleness to those around you, but also to yourself. When you’re struggling, seek help. When you’re doing well, celebrate it. When you have a question, ask. When you need to take a day off, do it. When you need a nap, take a nap. Prioritize your mental health. Check in on those around you. Be gentle to yourself and others.

Formulate your own beliefs.

This is your time to question what is right and wrong, to get to know your personal ideals, and to formulate your own beliefs. Take time to get to know yourself and what you believe in. If you’re confident in what you believe, stand firmly behind them. If you’re not, ask the tough questions. Rarely will you ever find yourself in more intimate settings with such diverse groups of people. Take advantage of that. Have those conversations.

Show appreciation.

Say “thank you” to the dining hall servers, the janitors that take the hallway trash out, the professors, the advisors, and anyone else who makes your life easier in any way. Say “thank you” to those who challenge you, who engage in tough discussions, and who keep you grounded. Most importantly, say “thank you” to your parents, your family, and your friends back home. They got you to where you are. Don’t forget about them.

Go to Chick-fil-A.

I don’t actually mean that you have to only go to Chick-fil-A (I mean, I wouldn’t judge you if you do). Go do the things. If a group from your hall is going out for ice cream, go. If a new person you meet asks you to check out the Football game with them, go. If your suitemate asks you to go to Target as they get last minute supplies, go. Say yes to adventures, no matter how big or small.

Let the other worries like money, time, or energy come after. I never once regretted the late nights spent walking around campus with friends, getting Cook Out milkshakes even when I probably should have skipped out, or dressing up for a Halloween party. You can be an adult when you graduate. For now, go enjoy.

As a disclaimer, I do want to say that you should enjoy and adventure safely. You’re 18, you’re away from home, but don’t be stupid.

Look up.

I can’t tell you how many times I walked across campus looking down at my phone the entire time. During my last week as a Senior, I looked around. I started to look up. You know what? I got a little teary eyed. I realized how much I’d miss my walks to classes, the bells ringing at certain times of the day, and the atmosphere. I didn’t look at the people around me often enough. I didn’t get to know enough people.

I didn’t pay attention in some classes because I was too distracted by what was on my computer screen. I was too focused on taking a video of what I was doing than I was on enjoying the moment. I know, I know, I sound preachy. But it’s so true.

Look up. It’ll be over before you know it.

Enjoy the ride. Four years goes by WAY too fast. Soon enough, you’ll be paying off the loans that you spent four years accumulating. Make them worth it.

Caroline Johnson, Christopher Newport University Class of 2016

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Get Excited About Your Business Again

It’s time to get excited about your business again.

Think back to when you first started your business. Think back to the excitement, the passion that went into it, and the energy you had to share ALL about it. Now, however many months/years later, do you still have that energy and excitement? Does it still bring you joy to share about your business?

Don’t worry if your first thought is “NOPE.” Because with the ebb and flow of business, that’s what happens sometimes. It’s also a result of sharing content that doesn’t get you the engagement and results you’re looking for. Maybe you’re so burnt out doing all the day-to-day tasks of your business that you’re not even sure if you have time to write content that sticks. Or maybe you’re feeling like you have so much MORE to share, but just aren’t sure how.

Whatever place you fall in, you’re not alone.

If you were, there wouldn’t be a need for copywriters.

 If that were true, I wouldn’t be here talking to you (well, virtually) today!

Sometimes we just need to find that excitement again

I’m not saying that as someone who has it all figured out. In fact, would you believe me if I said that creating content for others was a piece of cake, but my own content, forget it? Sometimes it takes that extra push, that little refresher, or that reminder that what we’re doing matters. The best way to do that, in my opinion?

Get back to the “why” of it all. 

Finding your “why”

I know, I know. This might be one of the most overused phrases in the world of entrepreneurship. But it’s so important! In fact, it’s essential. Because once the beauty of your own work hours, your time away from your old job, or the joy of doing what you love starts to wear off as challenges come up, you need to get back to it. You need to remember why you started it in the first place.

This doesn’t just mean things like to make more money or to get free from the 9-5. I think it’d be fair to say those are both things that are highly desirable for anyone. It means you need to dig deeper. Think of the bigger impact, the bigger vision, and the bigger picture. Think about why you began. Not only that, think about why you continue.

Finding your voice

Once you’ve identified your “why,” it’s time to identify your voice. After that, it’s time to find that vision. These two are both necessary components in selling yourself, your products, and your services. After all, in the dog eat dog world of business, YOU are the thing that will stand out most. Make sure your voice and vision isn’t getting lost in the shuffle. Make sure you’re not forgetting it in the day-to-day and when things get tough (or a little bit crazy). 

Get energized 

Take the time to let yourself get energized again. By remembering your “why” and clarifying your voice and vision, you’ll get EXCITED again.

All this to say, I’m here to help you get there. I know that it might sound impossible, especially in the thick of things, but this excitement is closer than you think. All you need is some encouragement, the ability to talk through all of the above, and some ideas to get you motivated. By booking one of my FREE Focused Connection calls, we can tackle just that. These won’t be free for long, and the offer ends Friday, August 23rd. Only SIX spots remain…so you’re going to want to act fast!

After talking with someone on one of these free calls, she let me know that she was more energized than ever. Her mind was racing with ideas and she was ready to go. Because that’s what happens when we make the time to talk through things, identify the deeper meaning behind what we’re doing, and allow ourselves to get excited about our businesses again.

Ready to book your free call (seriously, free…like ZERO strings attached)? Book it here.

Want to learn more about why I’m doing this (because when people say free, usually it doesn’t mean free)? You can read my blog from last week about it here. 

I’m looking forward to helping you get energized about your business again. I’m looking forward to helping you get excited. Let’s go back to that first-day-of-a-new-business feeling. It’s never too late!

Talk soon,
Caroline 

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Let’s Connect…

I studied Sociology and Psychology in school. I’ve always loved interacting with others and navigating their unique personalities, interests, and passions. When I joined the workforce after graduation, I loved being around others in an office environment. I’d get to know the Janitors, the coworkers one desk away from mine, and the people I’d see in meetings biweekly.

When I left the “9-5” to venture off on my own, I found myself missing this piece of connection. I found myself missing the human interaction, the sometimes deep lunchtime talks, and the polite “hellos” to the people I’d pass in the hall.

While I’ve had the honor of speaking with clients from all over the world, I’ve become more and more confident about adding a new aspect to my business. One that involves more encouragement, more accountability, and more connection between me and someone else. I’ve become excited about adding in Focused Connection calls that dive in deep, figure out the messiness of sharing content, and help business owners feel more clarity and confidence surrounding how their business is portrayed online.

Not just your normal connection call

While I offer a free 15-minute connection call to anyone and everyone who is interested in talking more about what working with a copywriter is like, these are different. Rather than just skimming the surface, these offer the missing puzzle piece you’ve been looking for. These dig deep…finding your voice, clarifying your vision, and coming up with a plan to make sure it’s shared in a way that is authentic to you.

We talk through getting you VISIBLE online, so that the people you want to work with see what you do. We talk through batching out content, the importance of knowing your ideal client, and come up with a “game plan” for you moving forward.

More than that, you get to ask questions. You can air out frustrations with copy and I can offer you tricks of the trade that I’ve learned. You get support and accountability (if you want it) as you move forward in creating the content you’ve always dreamed of creating. We’ll talk through creating content that resonates with your audience and that facilitates connection.

More than just that…we’ll talk about making content that inspires people to take action. Whether it’s selling a program, hiring you on as their VA, or sharing a product, your content should make people want to take that next step forward to working with you.

For a limited time, you can get this for FREE.

As I begin to roll out this service as a Line Writing Co. offering, I couldn’t be more excited. In fact, I believe in this so much that for a limited time, I’m offering TEN business owners a session just like this for free. Yup, free. Zero strings attached. I promise.

What your FREE Focused Connection means for you

You’ll get the choice to book a time that works for you and choose the path and focus of our 30-minute call: either Voice & Vision or Visibility. Read on below to help you choose which focus works best for you.

(Spoiler alert: Future calls will be one hour long and cover both of these topics…stay tuned for more on that!)

Voice & Vision: Is your message communicating your voice and vision? We’ll talk through the “why” behind your brand and focus on creating a voice that shares it loudly and proudly. We’ll discuss how your vision is integrated into every post you share, your website, and more. Together, we’ll come up with some characteristics of your brand’s voice and discover how we can use your voice to better connect with your ideal client. (Don’t know your ideal client yet? We can talk through that, as well.)

Visibility: Are people seeing you? If they do, are they seeing you as a person of authority and as someone who is likable? We’ll go through your website and social media channels together. We’ll talk through the know, like, and trust rules of marketing and analyze how your posts can showcase this. We’ll focus on how you can get visible and come up with a plan to get you sharing what matters.

So…what are you waiting for?

This offer won’t last long. From August 12th – August 23rd, I invite you to sign up for a 30-minute slot that works for your schedule.

Have questions or want to know more about this offer? Feel free to drop me a line and I’ll be in touch with more details.

You’ve got nothing to lose, and everything to gain!

I can’t wait to connect.